We may process data about your use of our website and services ("usage data").
The usage data may include your IP address, geographical location, browser type and version,
operating system, referral source, length of visit, page views and website navigation paths, as well as information about
the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics.
This usage data may be processed for the purposes of analysing the use of the website and services.
The legal basis for this processing is our legitimate interests, namely monitoring and improving our website
and services.
We may process your account data and information included in your personal profile on our website ("profile data").
The profile data may include your name, address, telephone number, email address, and information about your pets.
The profile data may be processed for the purposes of enabling and monitoring your use of our website and services,
operating our website, providing our services, ensuring the security of our website and services,
maintaining back-ups of our databases and communicating with you.
The legal basis for this processing is
our legitimate interests (namely the proper administration of our website and business) and
the performance of a contract between you and us (and/or taking steps, at your request, to enter into such a contract) and
your legitimate interests by providing you with the services you have asked for.
We may process your personal data that are provided in the course of the use of our services ("service data").
The service data may include may include your name, address, telephone number, email address, and information about your pets.
The source of the service data is you.
The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of
our website and services, maintaining back-ups of our databases and communicating with you.
The legal basis for this processing is
our legitimate interests (namely the proper administration of our website and business) and
the performance of a contract between you and us (and/or taking steps, at your request, to enter into such a contract) and
your legitimate interests by providing you with the services you have asked for.
We may process information contained in any enquiry you submit to us regarding goods and/or services ("enquiry data").
The enquiry data may be processed for the purposes of answering your queries and offering, marketing and selling relevant goods
and/or services to you.
The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and
communications with users.
We may process information relating to transactions, including purchases of goods and services, that you enter into with us
and/or through our website ("transaction data").
The transaction data may include your contact details and the transaction details*
The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of
those transactions.
The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request,
to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business.
We may process information that you provide to us for the purpose of subscribing to our email notifications and/or
newsletters ("notification data").
The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters.
The legal basis for this processing is consent given by specifically signing up for each such newsletter.
We may process information contained in or relating to any communication that you send to us ("correspondence data").
The correspondence data may include the communication content and metadata associated with the communication.
Our website will generate the metadata associated with communications made using the website contact forms.
The correspondence data may be processed for the purposes of communicating with you and record-keeping.
The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and
communications with users.
From time to time we may like to process information that you provide to us for the purposes of marketing products and services that
we feel may be of interest and use to you.
This data may include your name, address, telephone number, email address
and details of your pets.
The legal basis for this processing is consent which you must give us before we can do this. You will be given the opportunity to
give your consent when you sign up for an account on the site and after that you will be able to change your mind and give or
withdraw your consent at any time by signing in and going to 'My details' on the website.
We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of
legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights,
your legal rights and the legal rights of others.
We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining
insurance coverage, managing risks, or obtaining professional advice.
The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Please do not supply any other person's personal data to us, unless we prompt you to do so.
We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.
We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
We may disclose the personal information you submit via our website to our web development supplier (White Wolf Development Ltd at https://whitewolfdevelopment.co.uk) insofar as reasonably necessary for the maintenance and upkeep of the website, the secure backup of its data and troubleshooting and fixing of any issues with the website.
Financial transactions relating to
our website and services are handled by our payment services providers,
Paypal and Stripe. We will share transaction data with our payment services providers only to the extent necessary for the purposes of
processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
You can find information about the payment services providers' privacy policies and practices at:
https://www.paypal.com/en/webapps/mpp/ua/privacy-full
https://stripe.com/gb/privacy.
In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
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